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Author Business people in here: Registering Company Alias Name?
Bart
Member

Registered: 19th Aug 02
Location: Midsomer Norton, Bristol Avon
User status: Offline
30th Jan 12 at 15:02   View User's Profile U2U Member Reply With Quote

My wife and I are registered as directors for our company, named “CompanyA” for example.
Is it possible to register a company alias, so we we can trade with the name “CompanyB”?

Reason for this, is the company is diversifying and entering different markets. The original company name indicates something very limited.
Ian
Site Administrator

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Registered: 28th Aug 99
Location: Liverpool
User status: Offline
30th Jan 12 at 15:03   View Garage View User's Profile U2U Member Reply With Quote

You'd just do the as a sole trader would do wouldn't you?

Company A trading as Company B

If you want to register as the different name I would guess you need to do another Ltd registration.
Whittie
Member

Registered: 11th Aug 06
Location: North Wales Drives: BMW, Corsa & Fiat
User status: Offline
30th Jan 12 at 15:07   View User's Profile U2U Member Reply With Quote

As long as it says Trading as CompanyA Ltd after it, it can be called "Bart loves Apple trading as Company A ltd".
Can't just stick company b as a sole trader, if you dont want to register another ltd.
Bart
Member

Registered: 19th Aug 02
Location: Midsomer Norton, Bristol Avon
User status: Offline
30th Jan 12 at 15:09   View User's Profile U2U Member Reply With Quote

Indeed, dont want to register another ltd.

Do you have to formally set anything up, or just add this to relevant documents etc?
Whittie
Member

Registered: 11th Aug 06
Location: North Wales Drives: BMW, Corsa & Fiat
User status: Offline
30th Jan 12 at 15:11   View User's Profile U2U Member Reply With Quote

Just add it into everything, and Bank if you're recieving cheques.
Sam
Moderator
Premium Member


Registered: 24th Dec 99
Location: West Midlands
User status: Offline
30th Jan 12 at 15:36   View User's Profile U2U Member Reply With Quote

If the business is in a totally different industry (i.e. company A deals with computer, alias company deals with bananas) then you should really register a new company.

But as others have said, just do the Xyz trading as Abc Ltd thing, perfectly fine (I do this for my own limited company).
MarkM
Member

Registered: 11th Apr 01
Location: Liverpool
User status: Offline
30th Jan 12 at 22:36   View User's Profile U2U Member Reply With Quote

Why not set up a subsidiary to Company A?

Will be a separate legal entity but still linked to the parent company. Tax benefits/breaks to be had.

 
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