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Author Uni people...
Dan
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Registered: 22nd Apr 02
Location: Gorleston on Sea, Norfolk
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6th Aug 10 at 10:48   View Garage View User's Profile U2U Member Reply With Quote

Those that are/have been to uni, have you heard of the whatson magazine?

Did you ever read it?




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3CorsaMeal
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Registered: 11th Apr 02
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6th Aug 10 at 10:51   View User's Profile U2U Member Reply With Quote

is it like what hifi, what car? etc but aimed at people like madonna and angelia jolie?
_Allan_
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Registered: 24th Mar 04
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6th Aug 10 at 11:12   View User's Profile U2U Member Reply With Quote

Yes, in my day it was called the Radio Times.
Dan
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Registered: 22nd Apr 02
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6th Aug 10 at 12:43   View Garage View User's Profile U2U Member Reply With Quote

I sense sarcasm


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deano87
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Registered: 21st Oct 06
Location: Bedfordshire Drives: Ford Fiesta
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6th Aug 10 at 13:16   View User's Profile U2U Member Reply With Quote

I didn't.

Never heard of it tbh. If you've got advertising budget you're better of targeting Student Union papers. Go for the larger Uni's too. University of Bedfordshire one was shit.
Dan
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Registered: 22nd Apr 02
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6th Aug 10 at 13:38   View Garage View User's Profile U2U Member Reply With Quote

From what I have been told this is going out in information packs to all UNI students. 400000 copies.




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noshua
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Registered: 19th Nov 08
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6th Aug 10 at 18:05   View User's Profile U2U Member Reply With Quote

Nope
deano87
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Registered: 21st Oct 06
Location: Bedfordshire Drives: Ford Fiesta
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6th Aug 10 at 18:58   View User's Profile U2U Member Reply With Quote

400,000 of anything got to be worth while.

EDIT: Condom samples stuck to card, inserted into the mags is probably one of the best ideas I can think of - try and get a deal with your supplier n'all that. Open the mag, falls out, picked up, captive audience.

[Edited on 06-08-2010 by deano87]
Dan
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Registered: 22nd Apr 02
Location: Gorleston on Sea, Norfolk
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6th Aug 10 at 20:29   View Garage View User's Profile U2U Member Reply With Quote

Yea, time is short to get in, money is low, so thats not gonna be an option, as much as i would like it to be.

It would also be MEGA $$ to supply 400,000 condoms

Ive been offered 1/4 page (C5) with free advert desgin if i supply text/logos/images etc

Hmmmmm


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Dan
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Registered: 22nd Apr 02
Location: Gorleston on Sea, Norfolk
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6th Aug 10 at 20:31   View Garage View User's Profile U2U Member Reply With Quote

I just cannot seem to find any info about the guide online. its called Whatson guide

www.whatson.uk.com

I just dont want it to turn out to be a scam :/


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Jake
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Registered: 24th Jan 05
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6th Aug 10 at 20:34   View User's Profile U2U Member Reply With Quote

now you mention a scam, bloke i work with was offered a good deal on an advert to go into a magazine that gets sent out to the met police. seemed abit iffy turns out it was a load of bollocks
Chris x
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Registered: 11th Sep 08
Location: Bexhill
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6th Aug 10 at 20:43   View User's Profile U2U Member Reply With Quote

Nope, never heard of it!!
deano87
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Registered: 21st Oct 06
Location: Bedfordshire Drives: Ford Fiesta
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6th Aug 10 at 20:54   View User's Profile U2U Member Reply With Quote

Must admit I've never heard of it.

Get in contact with BRAD (British Rate and Data), should find it on there.

I'm not at home but I still have access via my Uni so will check it out. u2u me a reminder so I can flag it to respond in my emails
Shell
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Registered: 14th Oct 08
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7th Aug 10 at 09:04   View Garage View User's Profile U2U Member Reply With Quote

What you're saying doesnt make sense? Its going out to all students at which universities? There are far more than 4000 students in the UK. If its going out shortly in an information pack, my best bet is that it's a Freshers guide, which is a fantastic place to put a condom ad, as you know what freshers week is like! But each uni does a different freshers week so a different magazine. So it may only be for one uni.
Shell
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Registered: 14th Oct 08
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7th Aug 10 at 09:05   View Garage View User's Profile U2U Member Reply With Quote

Oh 400,000! Hm something sounds odd.
Shell
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Registered: 14th Oct 08
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7th Aug 10 at 09:14   View Garage View User's Profile U2U Member Reply With Quote

www.whatson.uk.com/new_design/index.php?cat=guides

Well that was easy.
Dan
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Registered: 22nd Apr 02
Location: Gorleston on Sea, Norfolk
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7th Aug 10 at 11:25   View Garage View User's Profile U2U Member Reply With Quote

Im not sure what your getting at with that link shell??

Im a little confused about the whole magazine tbh :/


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Cosmo
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Registered: 29th Mar 01
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7th Aug 10 at 11:29   View User's Profile U2U Member Reply With Quote

How much they asking for a 1/4 page out of interest?

Personally I think you'll find most students will just throw the magazine and not look at it, certainly not the adverts.

Would you not be best looking at online advertising - for two reasons imo. One is that you're selling online anyway so you can target people who are currently online and can go direct to your shop (rather than have to remember to go on after seeing your website in a magazine). And the second is that it will often be cheaper than magazine advertising.

Look in to Facebook targeted ads. Can specify the age group, sex, interests of the person, etc. to try and aim it at the 16-30 male market.
Kurt
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Registered: 23rd Oct 05
Location: Hi
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7th Aug 10 at 11:33   View User's Profile U2U Member Reply With Quote

Is it not what's on? Sure I've seen that before
Dan
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Registered: 22nd Apr 02
Location: Gorleston on Sea, Norfolk
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7th Aug 10 at 11:39   View Garage View User's Profile U2U Member Reply With Quote

yea, its What's on kurt.



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Shell
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Registered: 14th Oct 08
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7th Aug 10 at 12:49   View Garage View User's Profile U2U Member Reply With Quote

The link is for the whatson student guide?!
ed
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Registered: 10th Sep 03
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7th Aug 10 at 14:04   View User's Profile U2U Member Reply With Quote

If it's something given to freshers when they start, it will end up in a drawer and get chucked out at the end of the year when they move out. The amount of crap you get given when you start uni is stupid. You never read it.
ashleh
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Registered: 23rd Dec 08
Location: Nottingham
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7th Aug 10 at 15:05   View User's Profile U2U Member Reply With Quote

I cant say I've heard of it, but like some have said, I just binned all the magazines I got lol.
Dan
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Registered: 22nd Apr 02
Location: Gorleston on Sea, Norfolk
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7th Aug 10 at 15:50   View Garage View User's Profile U2U Member Reply With Quote

Yea, ive given up on this idea. I asked on the biggest student forum i could find who had heard/read it, and ive had no response in 24hours. So i can only assume its a thrown away/not worth while magazine.

Ive gone with some facebook ads instead


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Welsh Dan
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Registered: 23rd Mar 00
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7th Aug 10 at 19:26   View User's Profile U2U Member Reply With Quote

Just don't staple the johnnies to the card

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