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Originally posted by Cavey

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Originally posted by noshua
Fucking hell I bet paul's character per post percentage is the highest on the board

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Don't let Dr Pepper see you say that!

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Originally posted by Brett

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Originally posted by John
Paul_J once had a video go viral, until his dad told him to do something more useful with his time

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Originally posted by Paul_J

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Originally posted by Brett

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Originally posted by John
Paul_J once had a video go viral, until his dad told him to do something more useful with his time

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I actually did though testing my ideas at the time of how to make any video get a lot of traffic

my video got press coverage about it

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Originally posted by Dom

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Originally posted by Paul_J

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Originally posted by Brett

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Originally posted by John
Paul_J once had a video go viral, until his dad told him to do something more useful with his time

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I actually did though testing my ideas at the time of how to make any video get a lot of traffic

my video got press coverage about it

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Link?

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Originally posted by Paul_J
The particular recipe I've noticed is:

1. Whatever the video is, it has to seem amateur / not promotional or too professional
2. The video has to have some content which is unique and not something you see every day, such as a hilarious fail, people running on water, a dangerous stunt, something truly embarrassing or sickening etc
3. The video has to get to the point of the viral fairly fast, if the 'viral element' happens in the 8th minute of a 10 minute video, it won't spread.
4. The title / caption of the video often has to be enticing / witty, but this can be replaced by a enticing / witty caption on content sites like Reddit.
5. The initial 'push' of the viral content needs to surge, like a wave. Whether it's through influential facebookers, tweeters, bloggers, youtubers, redditors etc - the more you can kick off that initial push, the far more likely it is to succeed. The spike from the push, gets the content pushed straight into the lime light of all the other people browsing the content site and if it is truly good content, then it will snow ball.
6. The timing is important, it needs to be at a time when many people are on the internet bored, but there aren't too many other virals going around - thus increasing the chance of people liking / sharing it.
7. Finally if it is made easy to share, it will increase it's chances greatly.

... final point is, cats and women in thumbnails = extra chance of success.

Most 'viral video' attempts, fail at either 1, 2 or 5.

The content is either too obviously a forced viral / professional, never viral worthy content or not pushed enough initially to gain traction.

So yes, an advertising agency that knows all this can if they have enough influence cause things to go viral. Such as the giant slipper news story:
http://www.telegraph.co.uk/news/uknews/8837736/Monster-slipper-revealed-as-elaborate-PR-stunt.html

1. Made it look amateur / non forced viral
2. Made it a funny, interesting and truly unique story
3. Gave it a significant push through media channels, that it got into the limelight enough to snowball.
4. Once top of social media sites, it becomes shared across forums / social networks and then tabloid press starts reporting the same story = Viral

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