Andrew
Member
Registered: 5th May 04
Location: Skoda Octavia Estate, Ford Puma
User status: Offline
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As some of you know i have been looking at ways to prompt my company.
New website is going live in the next few weeks... However, i've recently seen people advertise with small banners on railings at popular stops (coming off the M62 etc). Is this legal or could i get a fine if i started doing this?
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sc0ott
Member
Registered: 16th Feb 09
User status: Offline
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You may require advertisement consent from the council to display your sign.
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jrneedo
Member
Registered: 10th Oct 07
Location: Sheffield
User status: Offline
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I wouldn't say it's illegal, just the local council don't like it one bit.
Used to do a bit of advertising for a few clubs in Sheffield s did loads of boards and banners but the council would take them down within days.
Maybe try local forums, I.e we have Sheffield forum or gnu tree.
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Gary
Premium Member
Registered: 22nd Nov 06
Location: West Yorkshire
User status: Offline
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Get fined for it round here plus it looks cheap and tacky imo
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Andrew
Member
Registered: 5th May 04
Location: Skoda Octavia Estate, Ford Puma
User status: Offline
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When the council took them down, would you get a fine?
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AndyKent
Member
Registered: 3rd Sep 05
User status: Offline
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Its fly posting, you will be fined. Bigger the sign, bigger the fine 
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deano87
Member
Registered: 21st Oct 06
Location: Bedfordshire Drives: Ford Fiesta
User status: Offline
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Who looks at them signs and thinks "hmmm reputable company, I'll buy from them".
As you offer a service you've got to make your offering tangible and have value.
SEO is going to be your best route, engage with customers through social networking. If you want to do advertising, try the local paper or online advertising packages. Think about your target market and where they will be receptive. Is it consumers or business?
[Edited on 24-01-2013 by deano87]
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Andrew
Member
Registered: 5th May 04
Location: Skoda Octavia Estate, Ford Puma
User status: Offline
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Social media doesn't do an awful lot in my opinion unless you hit it day in and day out. Plus, it annoys me being spammed on fb..
The banners is another way of getting known. For myself since starting the company i'm always looking at posters, bill boards etc - it may just be me that does this.
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Balling
Premium Member
Registered: 7th Apr 04
Location: Denmark
User status: Offline
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Banners and billboards in them self will not generate business. They'll help make your brand recognisable so that, when approached by you, potential clients might recognise your company and, because humans are idiots by nature, we have more trust in stuff we recognise. Simple psychology.
So, banners are fine, even if they seem tacky, but they're only a small part of the equation.
Marketing and sales is always going to be the biggest issue for small companies like yours. It's potentially very expensive and time consuming and the quality and results can be impossible to measure.
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Balling
Premium Member
Registered: 7th Apr 04
Location: Denmark
User status: Offline
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quote:
Originally posted by Andrew
Social media doesn't do an awful lot in my opinion unless you hit it day in and day out.
You would be surprised.
People's online habits have changed drastically since Facebook arrived, to a point where today you find people who don't surf the net, but surf Facebook in stead. These people don't send emails or browse homepages, they send Facebook messages and browse Facebook profiles.
The sad reality today is, if you don't exist on Facebook you don't, to a lot of people at least, exist on the internet at all.
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deano87
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Registered: 21st Oct 06
Location: Bedfordshire Drives: Ford Fiesta
User status: Offline
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Balling talks sense.
Ask Rich H/Refined Detail about how social media boosts his business. It's a lot of work outside core working hours but you have to put the effort in if you want to sustain and grown business levels.
Customers won't come to you unless they know how to and more importantly, who you are.
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James
Member
Registered: 1st Jun 02
Location: Surrey
User status: Offline
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I can't see billboards being particularly affective.
Aren't you hoping to target B2B clients?
I can't see someone in charge of IT budget at a company choosing to use your company because they drove past a billboard.
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Whittie
Member
Registered: 11th Aug 06
Location: North Wales Drives: BMW, Corsa & Fiat
User status: Offline
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e-campagins to bought data thats relevent to you, end of.
I've got a North West database from Feb 2012 of opt-in email addresses with first name / business name, would be happy to discuss a price.
Dont care what you say regarding social media, you need it. Also blogs and article writing.
Leaflets don't really do much, i'd get a page in a local week paper, (full page) and send 10k leaflets out in the same paper if I were you. All for around £600, assuming you get a £500 page and £100 special rate for doing it same week with paper, Surely you'd get more than that back.
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Brett
Premium Member
Registered: 16th Dec 02
Location: Manchester
User status: Offline
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Reality is, everyone's a computer tech these days. Anyone who's not will ask their primary school child how to fix it. You need to know something special if you want to make money in that game imo. You should be aiming at business rather than personal and as said, no business is gonna pay attention to some sign strapped to a railing at the end of the motorway
[Edited on 24-01-2013 by Brett]
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