Tom
Member
Registered: 3rd Apr 02
Location: Wirral, Merseyside
User status: Offline
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Seeing as CS seems to have an expert in most areas and most people are pretty online savvy can someone help me out with this?
It’s basically just something related to work that I’ve been asked to get a general feel for… I need to know if there are any quick and easy rules when it comes to online advertising in terms of:
- How much websites can command for advertising?
- Is there a scale in terms of number of hits/users/captive audience as to how much you can charge (and what is this)?
- Anything about numbers of adverts/conflicting adverts/length of time advert runs for?
- Anything else relating to the above and how much a website can earn
I don’t really need to know about how a website would sell to potential advertisers just a general idea of how much space can be sold for.
Nice one 
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Brett
Premium Member
Registered: 16th Dec 02
Location: Manchester
User status: Offline
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It's all about Google Adwords nowadays isn't it?
http://www.google.com/adwords
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Ian
Site Administrator
Registered: 28th Aug 99
Location: Liverpool
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All of what you list plus the market in which you operate. Used to be the case for example that financial services would pay more for a click-through than other sectors because stuff like loan applications were automated. Whereas a lead somewhere else wouldn't be worth as much because staff have to pick it up to convert the sale.
[Edited on 16-02-2009 by Ian]
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Tom
Member
Registered: 3rd Apr 02
Location: Wirral, Merseyside
User status: Offline
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Cheers brett. I know Adwords is massive but you still see alot of online advertising on specific websites, especially those with a specialist audience...
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Tom
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Registered: 3rd Apr 02
Location: Wirral, Merseyside
User status: Offline
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quote:
Originally posted by Ian
All of what you list plus the market in which you operate. Used to be the case for example that financial services would pay more for a click-through than other sectors because stuff like loan applications were automated. Whereas a lead somewhere else wouldn't be worth as much because staff have to pick it up to convert the sale.
[Edited on 16-02-2009 by Ian]
So if it's a specialist website it's going to narrow the market down alot (but if it's got massive hits would it still command a decent amount advertising to 'general' advertisers?). I might be getting a bit too wrapped up in the details here  Basically the company I work for may end up doing some market research for a company who's whole proposition is based on selling advertising space on there (specialist) site and i'm thinking there idea is flawed and we might be wasting our time
I literally just need to know if they have a chance in hell of selling space on a specialist website at the rate/cost they are predicting.
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micra_pete
Premium Member
Registered: 23rd Apr 03
Location: West Yorkshire
User status: Offline
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- How much websites can command for advertising?
- Is there a scale in terms of number of hits/users/captive audience as to how much you can charge (and what is this)?
- Anything about numbers of adverts/conflicting adverts/length of time advert runs for?
- Anything else relating to the above and how much a website can earn
how long is a piece of string for all of the above, depends on so much different things
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Tom
Member
Registered: 3rd Apr 02
Location: Wirral, Merseyside
User status: Offline
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If that's the answer then fair enough 
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micra_pete
Premium Member
Registered: 23rd Apr 03
Location: West Yorkshire
User status: Offline
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have a look at adbrite for example costs
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Tom
Member
Registered: 3rd Apr 02
Location: Wirral, Merseyside
User status: Offline
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Cheers.
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Cosmo
Member
Registered: 29th Mar 01
Location: Im the real one!
User status: Offline
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Easiest bet is to look on competitors websites and see how much they are asking - should give you a rough idea, but at the end of the day its a hard call to make as a shed load of variables come into play when trying to work out what to charge.
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