Dan
Premium Member
Registered: 22nd Apr 02
Location: Gorleston on Sea, Norfolk
User status: Offline
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Who uses it?
Anyone have good open rates? Any advice for improving them?
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Sam
Moderator
Premium Member
Registered: 24th Dec 99
Location: West Midlands
User status: Offline
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I personally don't use it but I've set it up for a couple of my customers.
One uses it to send a fortnightly newsletter, the other I have linked it to their ecommerce site so that when customers opt to receive newsletters MC is automatically notified via its API system.
Pretty good when I was testing it though, as for open rates I think as long as your email looks interesting and not some crap full of grammar and spelling mistakes then they'll want to read it/visit the website.
There are some tutorials on the MC site I believe that talk about this in depth.
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Dan
Premium Member
Registered: 22nd Apr 02
Location: Gorleston on Sea, Norfolk
User status: Offline
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I was using a multiple jpeg style mail, with html to link from certain points on the pictures.
It just got next to bugger all openings, im thinking it maybe went to spam everytime.
I then did a plain text message and got more than twice the open rate.
They just dont look very nice. :/
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Sam
Moderator
Premium Member
Registered: 24th Dec 99
Location: West Midlands
User status: Offline
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Use a mixture of both. For example, a product shot followed by a couple of paragraphs of text and a link to the product on your website, that kinda thing.
Bear in mind a lot of web based mail systems will block images unless the sender is "known" so if your email only comprises of images then you will get zero conversions 
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John
Member
Registered: 30th Jun 03
User status: Offline
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It's the most used one really.
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Dan
Premium Member
Registered: 22nd Apr 02
Location: Gorleston on Sea, Norfolk
User status: Offline
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Ive sent a fair few thousand emails to my 500+ client list, and never made a sale from it.
I think i need to do some testing with different email style.
Ill have to check that link ed posted in another thread for how to build a html email
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Sam
Moderator
Premium Member
Registered: 24th Dec 99
Location: West Midlands
User status: Offline
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MC has got a good system for designing your own emails/templates and some tutorials as well from what I remember.
Maybe you could send a free porno mag to any customers that buy something via your newsletter as a special promotion? 
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Dan
Premium Member
Registered: 22nd Apr 02
Location: Gorleston on Sea, Norfolk
User status: Offline
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Do porno mags still exisit in the country that are any good?
Ive done promotions via email, but never a sale.
Business is picking up lately, had over a 10% conversion rate this week. Not getting many hits but when i do, i convert well. Never focused much attention on getting traffic, but now i need to start, so think mail chimp is my answer, as i have alot of previous customer emails from ebay
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Sam
Moderator
Premium Member
Registered: 24th Dec 99
Location: West Midlands
User status: Offline
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MC is very good, it has a really nice interface and quite easy/customisable, I definately recommend it.
If you don't have many subscribers it'll probably be free for you as well TBH.
I will look into using it myself soon as I recently set up an eBay shop so I can get people to subscribe to it rather than receive the crap eBay mailings.
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Dan
Premium Member
Registered: 22nd Apr 02
Location: Gorleston on Sea, Norfolk
User status: Offline
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I was under the impression if somebody makes a sale with you, you are allowed to collect there email address to send them related mails?
I sent out an email each month to all that months customers, which basically said as a valued customer, we would like to send you promotional and such like emails, if you do not wish to receive, click here to unsubscribe.
I then sent the jpeg style emails. Got plenty visit, but never a sale 
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